Georgia

Arnold

Social producer + strategist

ABOUT ME

a social media manager, content producer and strategist

I have over seven years of experience working in digital marketing and branding. Five of those years have been in the entertainment industry as a social manager, strategist, and producer working with brands like Peacock and FX, and talent like Seth MacFarlane, Kaley Cuoco, Kenan Thompson, Kevin Hart, Sarah Hyland, and more.


I specialize in ideating, scripting, and producing content with talent on set, at premieres, junkets, and other events. In addition to content production, I am experienced in creating and implementing social-forward marketing strategies that focus on activating talent for show campaigns. I am also a freelance photographer.

ted Talent Campaign (2023/24)

1.7m engagements | 7m views | 158.4m impressions

TED PREMIERE IGS

Ideated, captured, and directed at premiere

Directed at press junket

Ideated and directed at premiere

Pitched and executed social press opportunities utilizing exclusive set BTS with The Hollywood Reporter as a collab post with the ted brand account.

premiere polaroids

Ideated and captured cast polaroids at the premiere for talent and brand accounts.

Individual Content Highlights

Captured, directed, and edited at premiere

Directed at press junket

BRAVOCON 2023

Ideated

Concepted, scripted, directed, and produced at virtual press junket

Bumper in Berlin Talent Campaign (2022)

1.1m engagements | 8.3m views | 71m impressions

Ideated, scripted, and produced from set captures

Ideated, scripted, and produced from set captures

Ideated, scripted, and produced from EPK shoot

Ideated, scripted, directed, and produced at virtual junket

bumper’s playlist with a twist

Ideated, scripted, directed, and produced at virtual junket

BTS SOCIAL PRESS PLACEMENT

Curated, pitched, and executed social press opportunities utilizing exclusive set BTS with Entertainment Weekly on Instagram and Twitter, as well as The Hollywood Reporter‘s Instagram.

Brand Management

  • Established social strategy and infrastructure to create the Geffen’s brand voice and community engagement workflow, refreshing and updating the organization’s online presence.
  • Navigated challenging community engagement and management on socials through COVID-19, while supporting the theater’s virtual programming that grossed over $2M in ticket sales.
  • Worked with actors such as Idina Menzel and Bryan Cranston to provide promotional content for actors’ socials and facilitate Instagram Takeovers on Geffen Playhouse’s account.
  • Managed content creation and audience engagement for all Geffen Playhouse social media platforms, reaching an online audience of over 60k followers.
  • Grew in-person and online audiences to raise awareness around Geffen productions, with a 632% Youtube subscriber growth 2019 to 2020, 309% in viewership with a 6% click through rate, and 5% follower increase a year across social channels including Facebook and Instagram.
  • Produced digital assets such as graphics, photography, and video content paired with effective copywriting for marketing, communications, development, and education initiatives.
  • Managed press for Geffen Playhouse's public persona, working with journalists to secure press coverage.